Web design & copywriting for architect & designer stone consultancy
Arkstone came to me for a Starter package, wanting a brand new website and copywriting, that would capture their brand vision and philosophy.
To attract their core clientele, architects and designers, they wanted a website that followed a brutalist architecture aesthetic mixed with the luxury and elegance of stone.
Finally, they needed to optimise for search, a way for clients to contact them directly through the website, and a membership area where clients could keep track of their projects.
Using the Starter package, we created an impactful 5-page website with all the necessary functionalities, easily updated as the company grows.
The design and colour scheme was influenced by the client's own photographs of stone architecture and design, keeping a dark, brutalist mood with a touch of elegance.
Copy was written using language that would attract a more sophisticated audience who aligns with Arkstone's core philosophy of sustainability and design.
Contact forms were designed to fit into the theme and added throughout the site, and a membership area was set up for client management and updates.
SEO was implemented and keywords were used, ensuring Arkstone is easily discovered on Google.
"After having tried many other web designers, I was frustrated as I couldn't find one who could handle my perfectionism.Then I found Karin and working with her was a breeze from day one. She understood quickly what I wanted, both in terms of design and feeling, and ticked all the boxes. I would recommend her in a heart beat!"
— Alexandre Crussard, Arkstone