FBA TO Z
Web design & copywriting for online course sales pages
The brief
FBA TO Z is a course teaching people to sell products on Amazon, so they can earn a passive income and create more financially free lives. The client wanted a one page sales page to inspire, educate and convert visitors into becoming students of the course.
The target audience was women, especially age 35 and younger, so colours had to be light and photos show an easy-breezy lifestyle, to help envision their dream future.
Finally, a clear call to action was needed to encourage visitors to enrol in the course on Teachable.
The results
Using the One Page package, a sales page was created using secret, highly effective copywriting strategies to take the visitor through a journey from enticing interest, to envisioning the future, to education, to inspiring stories, to motivation, and finally, to a call to action.
The design and colour scheme was kept soft and feminine, with bursts of colour on call-to-action buttons and text that needed to grab attention of casual scrollers.
Student testimonials was showcased to show social proof, and a clever dropdown menu was used to present the course modules and content to engage while also avoiding clutter, and creating space.
Call-to-action buttons were displayed throughout the page in all the logical and necessary places to encourage course enrolment at the right times.
In addition, basic SEO was implemented and mobile responsiveness was ensured for easy discovery through search.
